John Paul DeJoria’s journey to becoming a billionaire started in the back seat of his car.

Rarely will you find such diversity in a person’s life, business, philanthropy, and philosophy as you will with John Paul DeJoria. His professional journey began when he was homeless, living in a car with his four-year-old son. The drive to create a better life for both of them is what propelled him to unparalleled success. Join him on his journey in the start-up of John Paul Mitchell Systems through the introduction and ultimate sale of Patrón tequila. His unique blend of ethical leadership, social and moral responsibility, and entrepreneurial determination are the reasons he stands out among his peers. Success Unshared Is Failure is not just the title of a book; it is rooted in his beliefs and willingness to inspire others.

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John Paul DeJoria epitomizes the American dream, rising from adversity to become a renowned entrepreneur and philanthropist. He is best known for co-founding iconic brands John Paul Mitchell Systems and The Patrón Spirits Company. John Paul has made philanthropy his core mission, establishing JP's Peace, Love & Happiness Family Foundation in 2011 to contribute to a sustainable planet by investing in people, animals, and the environment. His motto, “Success Unshared is Failure,” reflects a lifelong commitment to purpose-driven success.